Moving Words – Magnetic Moving

Timothy Brady

“Imagine if we could create the most just workplace in the world. We would naturally be a magnet for all the great minds out there.” – Travis Kalanick

What if you could take your Moving Company to the next level of success by actions which naturally go together, like they were magnetically attracted?

Think about it. If you put two magnets on the table turned so the correct poles face each other, they go together with an audible ‘click.’ If their incorrect poles are facing each other, you can’t make them fit together, even with a sledge hammer.

So what would be some of those naturally magnetic actions?

What did you plan to haul when you first started your moving company? If you said something like “COD moves coast-to-coast and cheaper than anybody,” your magnets just went off opposite ends of the table. Instead, think local and regional – what do people and companies planning to move their personnel in your own area need most?  What about the same question for COD customers? Or record storage, office moves, high value, electronics, trade-show displays. Finding that local and regional niche, the greatest need in your area, is how you’ll hear that audible ‘click’. Those magnets just went together, smoothly and firmly by supplying your local market with what it needs. That’s going to mean more moves and more revenue for you as you fill those needs.

Another set of magnets: Review your break-even points on your entire operation and make sure your rates are in line with what it costs to provide your services, along with a tidy profit.  By not reviewing your break-even point periodically, how are you going to know where to set your rates? You’ve got to do the pencil-pushing necessary to know your numbers, especially with the current volatility with fuel. Do it correctly and – ‘click’.

Along that same line, going over your business plan that includes your numbers can be a magnetic attraction for more revenue. It’s amazing what you’ll find looking over and recalculating the numbers of the company’s business plan, going over the strategic plan and evaluating the different revenue-generating departments to see how they’re performing. Then taking the information learned and adjusting where needed and disposing of what’s not working – click.

Notice that nowhere in this ‘magnetic discussion’ is there a mention of lower rates to beat the competition. Instead, providing superior service and charging rates which yield a good return for your Moving Company – click.

A moving company grows when you invest in it. But this doesn’t mean just trucks and trailers. If you hire an expert to do something you don’t have the time to do – like a CPA to do your record keeping and taxes – that means you don’t have to spend hours sweating over tax forms and receipts. You can spend those hours prospecting for more moving customers, which is a far better use of your time. And of course, you just heard those magnets click into place again.

 Your successful moving company will automatically attract more moving clients, as word of your carefully-crafted individual customer service spreads. And when you take the time to evaluate, adjust and plan, success and profits are not only attractive – they’re unavoidable. Click!

 “Your mind is a magnet. You don’t attract what you need or what you want; you attract who you are. And I love who I am!”  – Carlos Santana